Generosity. Integrity. Community.
We’re nimble, bold, creative and love what we do. Our collective experience spans Fortune 500 companies, community foundations, social justice movements and celebrity-driven fundraising in sports and entertainment.
We pride ourselves on providing world-class service and unlocking new funding sources for small but mighty nonprofits that might otherwise not have the opportunity to be part of large-scale brand partnerships.
History
Simple Generosity (formerly GoodCoin Foundation) began with the idea of making giving easy for brands amidst the cumbersome complexities of giving. Our first grant was to the Global Fund For Women as part of an online giving event at the Cannes Lion Festival. We evolved to help power online giving programs for SuperBowl50, IfOnly (later acquired by MasterCard), and hundreds of e-commerce businesses across the US. We launched our cornerstone partnership with Target’s Target Circle loyalty program in 2017, now generating more than $7 million in donations annually across thousands of charities that neighbor Target’s 1,900+ retail locations. We‘ve since joined forces with cutting-edge start-ups like THNKS.com and are excited to be expanding our work with brands in the U.S. and abroad to support a remarkable community of nonprofit partners.
George Stevens
Co-Founder & CEO
Dr. Stevens has 40 years of experience working in various roles in the nonprofit sector including fundraising consultant, executive director and member of the Board. In this work he has become keenly aware of the unreasonable constraints donors place on charities, resulting in their inability to adequately market themselves, create long-standing ties to for-profit funders, and to innovate. At the same time, he has been deeply moved by the profound commitment of nonprofit Staff and volunteers and the interest by nearly everyone to find ways to support the sector.
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Coastal Community Foundation
President, CEOEJA Project Management
Consultant to UniLeverAffiliations & Interests
Advisor, GreenHeart Project
Treasurer, International Biogeography Society
Founder, On The Table SC
Yvonne Uribe
Co-Founder
Ms. Uribe has worked in public and private education and the corporate world, as well as taking on leadership roles with entrepreneurial businesses serving seniors and women. Her volunteer work includes nonprofit leadership positions in environmental, community-building, and social justice organizations, as well as hands-on work with therapy dogs and in community gardens and food pantries. She is motivated by the efforts of Simple Generosity to create a community of diverse nonprofits and is inspired by the work of the many nonprofit volunteers and those who lead them.
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Hewlett-Packard
Regional & International PartnershipsCorvallis School District & The Corvallis Waldorf School
Grade School Teacher & Middle School Spanish TeacherAffiliations & Interests
NAACP & Corvallis Environmental Center, Corvallis OR
Second generation Mexican American; fluent Spanish speaker
Avid walker, Cavalier owner, world traveler, quilter, and Mom to a fiddle champion
Kate Brandeis
Partnerships
Kate has over a decade of experience at the intersection of fundraising, entertainment and cause communications with roles at both mission-driven startups and big brands like Mastercard. Her work has focused on uniting nonprofits, talent and brands to create unique cause partnerships, once-in-a-lifetime experiences and campaigns to drive charitable impact and engagement. She believes that creative partnerships can change the world and that we all have a responsibility to help lift up our own communities. She loves that our work at Simple Generosity helps our clients and partners do both! At home, Kate is a longtime Spanish-speaking family mentor helping asylum-seekers create new lives and homes in Maine.
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Mastercard
Director, Global Marketing and CausesIfOnly - Celebrity Experiences for Good
Director, Cause PartnershipsAffiliations & Interests
Music, hiking, gardening, cooking and yoga-loving mother and wife
Family mentor for asylum seekers and Hope Acts housing coach for immigrant families
Kristina Lange
Cause Engagement
Ms. Lange has served on the Boards of several nonprofit organizations, started her own business as an entrepreneur and has developed a sense of how organizations of all types and sizes can be managed better to provide broad societal benefit. Her volunteer engagements, whether as employee, board member, volunteer, or donor has focused on the arts, mindfulness, and youth. She is drawn to the work of Simple Generosity from seeing how much good is being done by so many of its grantees.
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Live Well Yoga Studio, LLC
Founder and Teacher
Citizens Bank
VP of Marketing
Affiliations & Interests
Peace in Schools, Portland ORNAACP, Corvallis OR
Vote Forward, National
Travel, Art, QiGong, Music, Mindfulness
Stephanie Ramirez
Cause Engagement
Ms. Gutierrez has been working for the public sector since 2015. During this time she has assumed various roles and has volunteered at the Los Angeles County Juvenile Hall Probation Department. Most recently she worked as a counselor at a nonprofit, where she worked with at risk youth. She has a passion for guiding and transitioning underprivileged youth into independent adults. She is currently the co-owner/co-founder of RISOO Commerce an e-commerce business that specializes in online retail while also assuming the role of a full time mother of two.
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RISOO Commerce
Co-Owner/Co-FounderHart Community Homes
Youth CounselorAffiliations & Interests
Volunteering, traveling, exercise, music, reading, and being a wife and mom.
Benjamin McKee
Cause Engagement
Mr. McKee is an Oregon State University senior interested in Pharmacy. He plans to become involved in drug research and is ambitious about improving people’s quality of life. From a young age, he has been passionate about nonprofit work and grew up doing volunteer work. He is fascinated by the hard work and generosity of nonprofits and the community that Simple Generosity strives to create.
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Oregon State University
Bio-Health Sciences (Major) and Chemistry (Minor)Parkrose Swim Center
Senior Lifeguard and InstructorAffiliations & Interests
Volunteer Oregon Humane Society Running, music, cooking, art, and traveling.
Delaney Radke
Cause Engagement
Ms. Radke attends Oregon State University with a career path of becoming a medical doctor, specifically aiming to help underserved communities and be a part of Doctors Without Borders. She currently participates in multiple cultural clubs including the Minority Association for Pre-Medical Students, Vietnamese Student Association, Educational Opportunities Program, and volunteers to tutor high schoolers with school work. She is inspired by the care and community created within these organizations.
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Oregon State University
BSc in Biochemistry & Biophysics,
Minor in Chemistry, option in pre-medicine
Target
Guest Services Advocate
Valley Library
Info desk worker
Affiliations & Interests
UPchieve online tutoring and counseling for low-income high school students
Cooking, drawing, learning languages and hiking
Sonia Aylsworth
Cause Engagement
Ms. Aylsworth has 25 years of experience as an educator, teaching a variety of subjects such as French, Journalism, Peer Counseling, Spanish and Yearbook. She is an active volunteer with several organizations in her community, including food pantries, school PTSAs and reading intervention organizations. She also enjoys staying active as an avid pickleball player.
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Broward County Schools
High School Teacher
Florida Virtual School
Lead Teacher
Affiliations & Interests
Reading, traveling, pickleball, wife and mom
Adam Truong
Cause Engagement
Mr. Truong is a recent Computer Science graduate from Oregon State University. He is passionate about improving lives with a strong commitment to helping make technology more universally accessible as well as enhancing the quality of life for underrepresented groups. For these reasons, he is motivated by Simple Generosity's mission to support smaller, underserved communities. During his free time, he enjoys exploring new places around his local community.
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Oregon State University
BSc in Computer Science, option in Artificial Intelligence
IE3
Administrative Assistant
Affiliations & Interests
Vietnamese Youth Leader
Gaming, learning, traveling and watching his cat slap digital fish on TV
Martina Buchal
Board Member
Ms. Buchal served as Cultural Attaché for the Czech Republic in Ottawa, Ontario before being selected as World Merit Global Ambassador. In that role she traveled to more than 30 countries representing an international community of over 100,000 millennials. She worked extensively in a wide variety of communities on social action projects alongside World Merit members, and delivered workshops and speeches about the importance of international collaboration and leadership towards achieving the UN Sustainable Development Goals.
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Global Ambassador
World MeritFounder
Start WithinAffiliations & Interests
Lecturer, EMLyon Business School, France
Associate, Center for Mindful Self-Compassion
Jeni Rone-Becker
Board Member
Ms. Becker oversees major gift fundraising for Windwood Family Services, a non-profit long-term residential care program for boys located near Charleston SC. Her sixteen years of experience in the marketing of banking services and her on-going and long-standing involvement in nonprofit organizations (Charleston Parks Conservancy, Dee Norton Child Advocacy Center) provide her with a deep understanding of the challenges faced by small nonprofit organizations.
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Parenting
Luke, an exuberant seven-year-old
Entrepreneur
SeaStar Arts PhotographyAffiliations & Interests
Formerly, CEO Junior Achievement, Coastal SC
Formerly, NFP Insurance Benefits, Charleston SC
Leo V. Williams, Major General US Marine Corps, (Retired)
Board Member
Mr. Williams has applied his leadership skills in the military, business, and philanthropic arenas, undertaking the command leadership of 10,000 Marine Reserve Logiticians supporting combat units worldwide, serving as a Brand Manager at Ford Motor Company for SUV’s and Pickup Trucks, and being appointed by Maryland Governor Martin O’Malley to the Board of the Reginald Lewis Maryland Museum of African-American History and Culture. Recently he led Take Shape For Life, Inc. as CEO and Chairman growing the business from $12M to $160M in annual revenues.
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Ford Motor Company
Brand Manager, Ford ExplorerUS Marine Corp
Command LeadershipAffiliations & Interests
Board Member, Navy Mutual Aid Association
Board Member, Marine Toys for Tots
Board Member, US Naval Academy Foundation
Board Member, Father to Father
Check Us Out
As a nonprofit with world-class transparency and a perfect Charity Navigator score, our books are open — visit irs.gov and search for us at EIN 47-5570019.
You can click below to check our most recent US Internal Revenue Service 990 filing, visit our profile on guidestar.org or call us at (843) 609-8595 for more information.